How College Sports Really Works
A free plain-English guide to NIL, media deals, revenue sharing, shoe contracts, and where the money actually goes.
By providing your email you agree to our and .
Why We Created This Guide
College sports is a $20+ billion industry.
But it doesn't act like a normal business.
- Schools aren't trying to make a profit.
- Coaches make millions.
- Athletes used to make nothing.
- Now there's a salary cap that isn't really a salary cap.
It's confusing.
This guide fixes that.
What You'll Learn
Where athletic departments actually get their money
Why Big Ten schools make $70M from TV and others make $0
How NIL and revenue sharing really work
Why shoe deals matter (and when they don't)
How media companies decide what college sports is worth
Why most schools lose money every year
Written by Matt Brown
Founder of Extra Points
Covering the business of college sports for 5+ years. Read by 40k+ athletic directors, administrators, and fans nationwide.