One potential trick to help athletic departments raise more money? Licensed beer. And coffee. And more. May 5, 2021 Newsletter College Sports Administration SportsBiz Share Tweet Written by: Extra Points Chicago Publisher of Extra Points Comments Sign in or become a Extra Points member to join the conversation. Just enter your email below to get a log in link. Send a log in link Great! Please check your inbox (or spam folder) for a log in link. Something didn't work. Please try again.