So what is $200 million in publicity REALLY worth to a university? Mar 30, 2021 Newsletter College Sports Administration SportsBiz Share Tweet Written by: Extra Points Chicago Publisher of Extra Points Comments Sign in or become a Extra Points member to join the conversation. Just enter your email below to get a log in link. Send a log in link Great! Please check your inbox (or spam folder) for a log in link. Something didn't work. Please try again.