So what is $200 million in publicity REALLY worth to a university?

Abilene Christian University is telling alumni that their March Madness upset gave the school over $200 million in publicity. Okay...but what does that really mean?

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Abilene Christian University had itself a heck of a March.

After an excellent regular season, the Wildcats won the Southland tournament to make their second NCAA Men’s Tournamen…

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