Behold, a cautious Hot Take: I think "NIL" is basically dead
Athletes will still sign marketing deals. But I suspect the market is shifting enough that the NIL Industrial Complex will need to evolve, contract, or something more drastic
What the Duke/Amazon/ESPN/B1G story means, and doesn't mean
Is Amazon's three-game basketball package with Duke the start of a new trend? An exotic one-off? A proxy battle between broadcast giants? Something else?
So what's the Big 12 gonna do with this new money?
Here's what the Big 12 Private Capital deal means and doesn't mean. Also, is Vegas the best spot for the expanded First Four games? And a Glassdoor for sports...