Study: What do the athletes actually think about this NIL business?

We know what administrators think. But what about the actual athletes? A recent study at UNC provides some data.

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I’ve written a fair amount about the Name, Image and Likeness (NIL) debate over the last few months, and I imagine I’ll continue to do so. It isn’t hard to find out what various college administrators think about NIL, or economists, or politicians, or journalists. I certainly haven’t be…

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