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One of America's biggest tourist traps gave me a college sports business idea

One of America's biggest tourist traps gave me a college sports business idea

What if somebody stole Wall Drug's marketing plan?

Matt Brown
Matt Brown
The fans who went missing: Why scanned ticket numbers matter in CFB

The fans who went missing: Why scanned ticket numbers matter in CFB

The attendance numbers announced on broadcasts often don't pass the eye test. Here's a look at scanned ticket data across 55 FBS teams and why it matters.

Matt Brown
Matt Brown
How much is a fan worth to your program?

How much is a fan worth to your program?

As programs more and more need to justify spending, they can turn to economic impact analysis to show the ripple effects of investing in athletics.

Matt Brown
Matt Brown
Book review: This story of the NCAA of old is still plenty relevant today

Book review: This story of the NCAA of old is still plenty relevant today

"Walter Byers and the NCAA" tells the story of the former NCAA executive director and his legacy.

Matt Brown
Matt Brown
The Protect College Sports Act is bigger than the Big Ten and SEC

The Protect College Sports Act is bigger than the Big Ten and SEC

Extra Points spoke with a conference commissioner about why the proposed bill isn't just another fight among the richest brands in college sports.

Matt Brown
Matt Brown
EU sports broadcasters have a good idea. Let's copy it!

EU sports broadcasters have a good idea. Let's copy it!

There are ways to elevate and grow women's sports coverage without inviting even more sexualization of athletes

Matt Brown
Matt Brown
The schools I think are the biggest pains in the butt to FOIA

The schools I think are the biggest pains in the butt to FOIA

... and also the schools that are delights

Matt Brown
Matt Brown
Here's what D-I public schools reported in sponsorship and licensing revenue in FY25

Here's what D-I public schools reported in sponsorship and licensing revenue in FY25

What those numbers mean and don't mean:

Matt Brown
Matt Brown
What sports should your athletic department add next? Some advice:

What sports should your athletic department add next? Some advice:

I chatted with the leadership of various sports groups and crunched some numbers

Matt Brown
Matt Brown
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