Matt Brown

Publisher of Extra Points, a D1.ticker publication. Formerly of SB Nation. Chicago.

Which program sold the most tickets in FY25?

FY25 FOIA FUN

Jun 16, 2026

Which program sold the most tickets in FY25?

Plus: what sports beyond football and basketball sold tickets, where has ticket revenue jumped the most, and more:

Matt Brown

Fandom isn't what you buy. It's who you are

Or: why I'm *still* pissed Brazil only tied Morocco

Matt Brown

Women's Flag Football isn't the only sport on the rise

Shoe-Biz

Jun 12, 2026

Women's Flag Football isn't the only sport on the rise

Plus: RED PANDA CONTRACT, Under Armour Woes, and More:

Matt Brown

Emptying my notebook from NACDA: on gambling, big data and more

Sports Law

Jun 11, 2026

Emptying my notebook from NACDA: on gambling, big data and more

Notes from three days at College Sports Industry-Palooza

Matt Brown

Prompt And Circumstance: How Does AI Fit Into The Future of College Sports?

College Sports Reform

Jun 9, 2026

Prompt And Circumstance: How Does AI Fit Into The Future of College Sports?

We asked around

Matt Brown, +1

How much does a halftime show cost? Well, let's look at some contracts

FOIA Fun

Jun 8, 2026

How much does a halftime show cost? Well, let's look at some contracts

TO THE FOIAMOBILE

Matt Brown

Introducing GamePlace, a new, FREE tool to help with game scheduling

The newest addition to the Extra Points Library, plus NACDA, legislative updates and more.

Matt Brown

How to successfully play a college football game in Brazil

College Sports History

Jun 4, 2026

How to successfully play a college football game in Brazil

NC State/UVA is moving back to the US. If somebody wants to actually pull this off, this is what I'd do

Matt Brown

An actual, sustainable strategy for growing athletic department revenue? It starts with influence

Waypoint believes it's found a path to raise millions in new revenues without raising prices on consumers or hitting up the same few megadonors.

Matt Brown

The most interesting new college apparel deal...is at Fairleigh Dickinson

Shoe-Biz

Jun 1, 2026

The most interesting new college apparel deal...is at Fairleigh Dickinson

FDU's latest deal isn't with one of the Big Four in the US...and it breaks the mold in more ways than one.

Matt Brown

Wisconsin should hire me to be their next athletic director

Here's the cover letter I sent for the job.

Matt Brown

Four quick thoughts on the Protect College Sports Act: aka a college sports bill you should actually pay attention to

College Sports Reform

May 28, 2026

Four quick thoughts on the Protect College Sports Act: aka a college sports bill you should actually pay attention to

Which ideas are good, which are bad, which are lawsuit bait, and more.

Matt Brown

Here's where an former AD thinks the college sports industry needs to go next:

Agent registries? Private Equity? The future of the CSC? Here's what an industry veteran thinks:

Matt Brown

Finally, here are all the FY25 operating budgets for men's hockey

FY25 FOIA FUN

May 26, 2026

Finally, here are all the FY25 operating budgets for men's hockey

Our spreadsheet series draws to a close with a look at hockey.

Matt Brown

Behold, a cautious Hot Take: I think "NIL" is basically dead

NIL

May 22, 2026

Behold, a cautious Hot Take: I think "NIL" is basically dead

Athletes will still sign marketing deals. But I suspect the market is shifting enough that the NIL Industrial Complex will need to evolve, contract, or something more drastic

Matt Brown

Here are (almost) all of the public school football operating budgets for FY25

College Football

May 21, 2026

Here are (almost) all of the public school football operating budgets for FY25

Want to know what your favorite school reported spending on football? Here's the data:

Matt Brown

What should the NCAA do about Brendan Sorsby? I asked a gambling writer:

College Sports Reform

May 19, 2026

What should the NCAA do about Brendan Sorsby? I asked a gambling writer:

Some things are worth letting go. Others are worth throwing the book.

Matt Brown

Here's what a 24-team College Football Playoff would have looked like...in 1905

College Sports Reform

May 18, 2026

Here's what a 24-team College Football Playoff would have looked like...in 1905

24 is too many teams. To prove it, here are some brackets from iconic seasons of yesteryear

Matt Brown

The latest "must have" in the arms race to grow college sports revenue? Real estate

Sports Biz

May 15, 2026

The latest "must have" in the arms race to grow college sports revenue? Real estate

Everybody wants to be the Atlanta Braves.

Matt Brown

Four misconceptions about the realities of college athlete collective bargining

College Sports Reform

May 14, 2026

Four misconceptions about the realities of college athlete collective bargining

From "why would athletes do this" to "is this legal?" and more:

Matt Brown

Here are some ideas on how schools can better treat gambling addiction

College Sports Reform

May 12, 2026

Here are some ideas on how schools can better treat gambling addiction

The problem isn't going away. One expert has some suggestions on how to reframe the program.

Matt Brown

Inside the West Coast Conference's Expansion and Rebrand

Conference Realignment

May 11, 2026

Inside the West Coast Conference's Expansion and Rebrand

How the WCC went from "about 43" expansion candidates to their new identity

Matt Brown

Big 12

May 8, 2026

Sure looks like most schools don't want the Big 12 Private Capital money

Plus: When schools need to cut spending...what gets cut first?

Matt Brown

So which colleges actually generated their revenue?

FY25 FOIA FUN

May 7, 2026

So which colleges actually generated their revenue?

I know what the revenue numbers say on the NCAA reports. Here's who *generated* the most, instead of relying on student fees

Matt Brown

Research: Did college sports influence how schools calculated Cost of Attendence?

College Sports Recruiting

May 5, 2026

Research: Did college sports influence how schools calculated Cost of Attendence?

Greg Chick, of NILnomics, shares what he learned from his doctoral thesis

Matt Brown

Matt Brown

Which program sold the most tickets in FY25?

Fandom isn't what you buy. It's who you are

Women's Flag Football isn't the only sport on the rise

Emptying my notebook from NACDA: on gambling, big data and more

Prompt And Circumstance: How Does AI Fit Into The Future of College Sports?

How much does a halftime show cost? Well, let's look at some contracts

Introducing GamePlace, a new, FREE tool to help with game scheduling

How to successfully play a college football game in Brazil

An actual, sustainable strategy for growing athletic department revenue? It starts with influence

The most interesting new college apparel deal...is at Fairleigh Dickinson

Wisconsin should hire me to be their next athletic director

Four quick thoughts on the Protect College Sports Act: aka a college sports bill you should actually pay attention to

Here's where an former AD thinks the college sports industry needs to go next:

Finally, here are all the FY25 operating budgets for men's hockey

Behold, a cautious Hot Take: I think "NIL" is basically dead

Here are (almost) all of the public school football operating budgets for FY25

What should the NCAA do about Brendan Sorsby? I asked a gambling writer:

Here's what a 24-team College Football Playoff would have looked like...in 1905

The latest "must have" in the arms race to grow college sports revenue? Real estate

Four misconceptions about the realities of college athlete collective bargining

Here are some ideas on how schools can better treat gambling addiction

Inside the West Coast Conference's Expansion and Rebrand

Sure looks like most schools don't want the Big 12 Private Capital money

So which colleges actually generated their revenue?

Research: Did college sports influence how schools calculated Cost of Attendence?

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