The Story Behind the Numbers of Michigan Athletics
Go inside the finances of the University of Michigan athletic department. Built from NCAA financial reports, public records, coaching contracts, and exclusive Extra Points research, this digital report examines how Michigan generates revenue, where it invests its resources, and how it compares with its peers.
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What’s Included in the Special Report?
✔ Where Michigan's $275+ million athletic budget comes from—and how it compares nationally
✔ Which sports receive the largest investments, and how Michigan stacks up against Big Ten rivals
✔ Four years of financial trends that reveal where spending is growing, slowing, and changing
✔ The department's largest revenue sources and expense categories, broken down in detail
✔ National and conference rankings for spending and revenue across major varsity sport
✔ Major coaching contract terms and key vendor agreements
✔ Expert analysis that explains what the numbers actually mean—not just what they say
Created by Reporter and Extra Points Founder Matt Brown
Anyone can download a financial report. Understanding what it means is much harder.
For more than a decade, Matt Brown has reported on the business of college sports, filing thousands of public records requests to build one of the nation's most comprehensive databases of athletic department finances.
His reporting is regularly relied on by athletic directors, university leaders, consultants, media organizations, and industry professionals across the country.
This report reflects that experience—combining public financial data with years of reporting and analysis to explain not just what Michigan's numbers are, but what they actually mean.
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