SportsTech

Inside one plan to build the next great college sports revenue stream...in Twitch

The LinkU is launching a new program to help athletes, and schools, turbocharge their Twitch audiences

‘You're going to be a question on Jeopardy’: Looking back on Sarah Fuller’s NIL legacy

Five years after Fuller's historic kick at Vanderbilt, she sat down with Extra Points to reflect on that moment, the changes that have hit college sports since and her place in the NIL landscape.

My 2026 college sports industry predictions

Sure, I'll make some educated guesses. Why not?

What the !@(&!#! is the Big Ten doing?

Even with putting the institutional investment plan on hold, the league and schools have big questions left to answer

Here are some thoughts on the potential private equity investments in FCS football

Could it work? Maybe! But it depends what the FCS leagues can actually *sell*

Could the next college sports video game...be collegiate volleyball?

I chatted with the developer making a volleyball game about where college sports could fit in

UPDATE: EA Sports rescinds basketball video game licensing offer

Here's what I'm hearing about the battle for college basketball video game supremacy between EA Sports and 2K:

How shoe companies and MMR firms will, or won't, drive new revenue

A second look at the biggest storyline in college sports.

Here's what GM software actually looks like

On the glue that holds an athletic department together:

Mid-Major Basketball GMs, explained:

How does this gig work, and where is it going?

Tariffs are likely to impact the college sports industry too

Yes, even a completely domestic industry is more international than you might think

Here are some ideas on how athletic departments can cut costs, Part I:

I mean, besides "don't fire the guy you owe an $80 million buyout"

Here are some ideas for how athletic departments can increase revenue. Part I:

We're in the solutions business, not just the complaining business, after all.

Here's *why* I'm hearing more D-I schools are considering reclassification

Every situation is different. Let give some context, as well as potential solutions

Let's talk about private equity for a second

Why are schools and conferences suddenly so interested in this? And can it actually work? Let's discuss.

Here's why the stock for EA Sports is tanking

And no, the college football franchise isn't in trouble.

Can niche athletic brands sneak into the college sports market?

Here's how one brand, focusing on women's performancewear, is trying:

Would you like to see an Executive Summary of the Project Rudy pitch deck?

I hope so, because that's what this newsletter is about

Did Mississippi State figure out a way to actually make AI useful in college sports?

AI probably can't recruit an athlete or write a great gameplan...yet. But perhaps it can help sell tickets?

Ads in video games could be good for the college sports industry

Why this debate matters for schools, collectives and more:

Here's how you prepare for a March Madness opponent on almost zero notice

Introducing the advanced stats tool that EVERYBODY in DI uses:

Why did the Pac-12 partner with a video streaming service you haven't heard of?

Player likeness has held commercial value for 100 years. What about biological data?