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College Sports Business 101

Learn how the industry works

Working in College Sports

What you need to be tracking

The Jersey Patch Market

What the market is saying

How the Salary Cap Works

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How CB Schedules are Made

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College Sports Administration

I'm opting out of caring about the latest college sports rules fight

I'm opting out of caring about the latest college sports rules fight

Oh, THIS time the same people are gonna figure out how to make schools follow the rules?

Matt Brown
Matt Brown
How college basketball schedules ACTUALLY get made:

How college basketball schedules ACTUALLY get made:

It isn't exactly like you think:

Matt Brown
Matt Brown
How St. Thomas has grown from D-III to the doorstep of the NCAA Men's Basketball Tournament

How St. Thomas has grown from D-III to the doorstep of the NCAA Men's Basketball Tournament

On what needed to be built, taught and grown before moving to the biggest of dances

Matt Brown
Matt Brown
The Hidden Pressure on College Sports’ Quietest Officials

The Hidden Pressure on College Sports’ Quietest Officials

In a world where stats are more important than ever...who is ACTUALLY logging those stats?

Matt Brown
Matt Brown
So how does the math work behind this Sacramento State/MAC business?

So how does the math work behind this Sacramento State/MAC business?

This isn't like other conference realignment moves

Matt Brown
Matt Brown
The Ski Jump Penis Cheating Scandal and what it could mean for college sports

The Ski Jump Penis Cheating Scandal and what it could mean for college sports

Can other athletes earn an athletic benefit from temporarily enlarging their male genitals? I asked around.

Matt Brown
Matt Brown
What happens to college sports travel when the FAA shuts down your airport for a few hours?

What happens to college sports travel when the FAA shuts down your airport for a few hours?

If you thought you had a rough morning, say a prayer for the poor operations staffers at UTEP.

Matt Brown
Matt Brown
Wait, *why* is Rutgers so dang broke?

Wait, *why* is Rutgers so dang broke?

On what we can learn, and what we can't, from the school's financial disclosures.

Matt Brown
Matt Brown
Charleston Southern and the future of D-I women's flag football

Charleston Southern and the future of D-I women's flag football

Why flag football? Why now? And how is anybody supposed to piece together a conference schedule with participating teams spread all over the country?

Matt Brown
Matt Brown
How will the college jersey patch sponsorship market work? I asked around.

How will the college jersey patch sponsorship market work? I asked around.

How much will an FCS patch go for? What are the risks for brands and schools? Here's what I've learned so far.

Matt Brown
Matt Brown
Jersey patches, Congress and a feeling I can't shake...my takeaways from 2026 NCAA Convention

Jersey patches, Congress and a feeling I can't shake...my takeaways from 2026 NCAA Convention

Plus a field trip to the Library of Congress

Matt Brown
Matt Brown
What everybody needs to know about private equity and college sports, according to experts

What everybody needs to know about private equity and college sports, according to experts

I talked to some folks who are deep in the weeds to better understand the upside ... and the risks.

Matt Brown
Matt Brown
MAILBAG: So what are schools spending money on now?

MAILBAG: So what are schools spending money on now?

Plus: growing niche sports, transfer fees, sleeping giants, and more!

Matt Brown
Matt Brown
My 2026 college sports industry predictions

My 2026 college sports industry predictions

Sure, I'll make some educated guesses. Why not?

Matt Brown
Matt Brown
Did I get any 2025 storyline predictions right?

Did I get any 2025 storyline predictions right?

How good am I at predicting the future?

Matt Brown
Matt Brown
The rise and fall and future of one of college basketball's historic rivalries

The rise and fall and future of one of college basketball's historic rivalries

The Big 5 crowns a Philadelphia hoops champion each year. But can the competition continue in modern college sports — and if so, in what form?

Matt Brown
Matt Brown
Behold! I have updated stadium alcohol sales data from October!

Behold! I have updated stadium alcohol sales data from October!

Is Nebraska still selling more booze than anybody else? What about Ole Miss? Or Oregon?

Matt Brown
Matt Brown
My big questions about the Utah athletics PE deal

My big questions about the Utah athletics PE deal

I can't tell you if it's "good" or "bad" yet. But I have lots of follow-up questions.

Matt Brown
Matt Brown
My follow-up questions about beer data-palooza

My follow-up questions about beer data-palooza

The more I FOIA, the more questions I have!

Matt Brown
Matt Brown
From bourbon to lingerie: Inside the evolving landscape of licensing

From bourbon to lingerie: Inside the evolving landscape of licensing

What goes into the stuff you buy with college logos

Matt Brown
Matt Brown
Forget "competitive harm." Just release the NIL files.

Forget "competitive harm." Just release the NIL files.

Keeping House data private doesn't help anybody ... except probably agents.

Matt Brown
Matt Brown
Here's why JMU is making Marvel Superhero football helmets

Here's why JMU is making Marvel Superhero football helmets

The why, and how, behind a very unique promotion in college football

Matt Brown
Matt Brown
CORRECTION: Who is selling the most booze at football games this year? We FOIA'd to find out.

CORRECTION: Who is selling the most booze at football games this year? We FOIA'd to find out.

SURPRISE! It actually ISN'T Wisconsin

Matt Brown
Matt Brown
Coaching buyouts are more proof that  money isn't real

Coaching buyouts are more proof that money isn't real

Coaching buyout numbers shouldn't be accelerating like this. But they are.

Matt Brown
Matt Brown
Here are some thoughts on the potential private equity investments in FCS football

Here are some thoughts on the potential private equity investments in FCS football

Could it work? Maybe! But it depends what the FCS leagues can actually *sell*

Matt Brown
Matt Brown
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