• Extra Points
  • Posts
  • The Big 12's marketing strategy, explained:

The Big 12's marketing strategy, explained:

I talked to their CMO about big goals, the league's story, and more:

Premium Content

Become a paying subscriber of Extra Points to get access to this page and other subscriber-only content.

What you get when you upgrade:
  • FOUR newsletters a week
  • Access to every single newsletter in our archives
  • Free stickers! (while supplies last)
  • Access to Athletic Director Simulator 4000
Already a subscriber?Sign In.Upgrade to view premium content.