Good morning, and thanks for spending part of your day with Extra Points.

Quick reminder. Here’s who won our Short Courts Bracket Challenge. As a reminder, we have a grand prize for our first place finisher, and folks who got second and third place get a free Extra Points subscription.

But ESPN doesn’t let me look up who these people are! So if you are one of the top three bracket finishers, please email me at [email protected] so we can get you your prizes!

This week, a few more schools announced jersey patch partnerships. Memphis formally announced a patch deal with their biggest corporate sponsor, FedEx. The University of South Florida also announced a patch deal with Tampa General Hospital. Wyoming also announced a team with Tallgrass, an energy infastructure company.

If I am reading these announcements correctly, the USF/Tampa General Hospital deal is just for Bulls football, while the Wyoming/Tallgrass deal will include patches for Wyoming football, Men’s Basketball and Women’s Basketball. The Memphis deal is for all Tigers athletic programs.

By my count, these new announcements bring the number of programs with announced jerey patch deals to ten. Here’s what I have so far:

The exact financial terms for most of these deals are unlikely to be disclosed. Sponsorship arrangements conducted via third-party MMR sales organizations (like Learfield or Playfly) are generally considered outside the scope of state open records legislation, so nosy reporters like me can’t inspect the finer details.

Still, Wyoming’s deal is reportedly for five years, $4.5 million, according to Wyomingnews.com. The New Mexico State partnership with Inn Of The Mountain Gods is reportedly for $350,000 a year through the next three years.

If I’m missing any deals (or specific terms), please let me know, and I’ll update the chart ASAP. I’ll be trying to keep track of these ovr the coming months.

These deals largely track with what I was told back in Janurary. The asking price for these partnerships is high enough to largely price out a lot of smaller businesses. Based on what I’ve heard since then, I would expect these partnerships to continue to skew towards large health care companies, financial services, insurance, or huge local businesses (like a FedEx). I also expect charities, like in the case of Louisiana-Monroe, to also make up a non-trivial chunk of the market.

I would be a little surprised if many other FBS programs sell partnership packages for the ~$350,000/year range that New Mexico State apparently did…the asking price I’ve been hearing is closer to seven figures than six. That being said, taking potentially less money to find the right partner, or at least one with very deep local ties, may make sense for lots of schools.

Part of the reason you’re not seeing more of these deals announced right now is because schools are trying to take steps to better understand the potential market, and because they’re trying to figure out if it makes more sense to sell multiple jersey patches across different sports (i.e. a different spnsor for football vs baseball vs swimming), sell one sponsorship partnership across an entire college, or work with one unified partner.

I know of several schools, from low-majors to P4 institutions, who have reached out to third-party consultants to help get pricing information or market research before announcing anything. If schools were hirijng consultants in Feburary and March, and MMR companies getting better market data into the spring…I expect many more schools to announce patch partnerships over the next two months.

And when that happens, we’ll do our best to update everything here.

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Thanks for reading! I’ll see you on the internet next week.

-Matt