Sports Biz

Central Missouri announced D-II's first jersey patch deal, and it's everything you'd expect from a D-I package:

UCM operates more like some D-I programs than the median D-II school — and it's trying to get in the patch game early.

Matt Brown

How schools can actually make more money selling tickets

It's not just about having a winning team. It's about data.

Matt Brown

Wait, why do the Big Ten and SEC suddenly get veto power over legislation?

The PCSA is near death after another deadline failed. Why don't lawmakers simply vote what THEY think would be best, rather than waiting for the Power 2 to tell them?

Matt Brown

One of America's biggest tourist traps gave me a college sports business idea

What if somebody stole Wall Drug's marketing plan?

Matt Brown

Here's what D-I public schools reported in sponsorship and licensing revenue in FY25

What those numbers mean and don't mean:

Matt Brown

Did the Big 12 get a bad deal with Monster? I don't think it's clear

Did the Big 12 sell this patch too cheap? I don't think that's the right question to ask.

Matt Brown

MAILBAG! What's up with jersey patch sales, realignment, the World Cup and more

Behold! Something to read before your long weekend!

Matt Brown

Which program sold the most tickets in FY25?

Plus: what sports beyond football and basketball sold tickets, where has ticket revenue jumped the most, and more:

Matt Brown

Fandom isn't what you buy. It's who you are

Or: why I'm *still* pissed Brazil only tied Morocco

Matt Brown

Women's Flag Football isn't the only sport on the rise

Plus: RED PANDA CONTRACT, Under Armour Woes, and More:

Matt Brown

How much does a halftime show cost? Well, let's look at some contracts

TO THE FOIAMOBILE

Matt Brown

The most interesting new college apparel deal...is at Fairleigh Dickinson

FDU's latest deal isn't with one of the Big Four in the US...and it breaks the mold in more ways than one.

Matt Brown

Behold, a cautious Hot Take: I think "NIL" is basically dead

Athletes will still sign marketing deals. But I suspect the market is shifting enough that the NIL Industrial Complex will need to evolve, contract, or something more drastic

Matt Brown

The latest "must have" in the arms race to grow college sports revenue? Real estate

Everybody wants to be the Atlanta Braves.

Matt Brown

Sure looks like most schools don't want the Big 12 Private Capital money

Plus: When schools need to cut spending...what gets cut first?

Matt Brown

What the Duke/Amazon/ESPN/B1G story means, and doesn't mean

Is Amazon's three-game basketball package with Duke the start of a new trend? An exotic one-off? A proxy battle between broadcast giants? Something else?

Matt Brown

My big question about the Learfield/TPG sale

No, this doesn't mean PRIVATE EQUITY IS COMING FOR COLLEGE FOOTBALL. It's already here. But what about the math?

Matt Brown

Here's who has announced college jersey patch deals...so far

Subtitle

Matt Brown

Here's who spent the most and least on FY25 women's volleyball budgets

What it takes to make the NCAA Tournament, whose budgets changed the most, and more:

Matt Brown

Here's what it costs to make a run in March Madness

We crunched the budget numbers for over 200 MBB programs. Here's what we learned:

Matt Brown

Inside one plan to build the next great college sports revenue stream...in Twitch

The LinkU is launching a new program to help athletes, and schools, turbocharge their Twitch audiences

Matt Brown

Introducing NIL Agency Tycoon 95!

In the newest free game from Extra Points, YOU get to build an agency.

Matt Brown

‘You're going to be a question on Jeopardy’: Looking back on Sarah Fuller’s NIL legacy

Five years after Fuller's historic kick at Vanderbilt, she sat down with Extra Points to reflect on that moment, the changes that have hit college sports since and her place in the NIL landscape.

Matt Brown

How will the college jersey patch sponsorship market work? I asked around.

How much will an FCS patch go for? What are the risks for brands and schools? Here's what I've learned so far.

Matt Brown

What everybody needs to know about private equity and college sports, according to experts

I talked to some folks who are deep in the weeds to better understand the upside ... and the risks.

Matt Brown

Sports Biz

Central Missouri announced D-II's first jersey patch deal, and it's everything you'd expect from a D-I package:

How schools can actually make more money selling tickets

Wait, why do the Big Ten and SEC suddenly get veto power over legislation?

One of America's biggest tourist traps gave me a college sports business idea

Here's what D-I public schools reported in sponsorship and licensing revenue in FY25

Did the Big 12 get a bad deal with Monster? I don't think it's clear

MAILBAG! What's up with jersey patch sales, realignment, the World Cup and more

Which program sold the most tickets in FY25?

Fandom isn't what you buy. It's who you are

Women's Flag Football isn't the only sport on the rise

How much does a halftime show cost? Well, let's look at some contracts

The most interesting new college apparel deal...is at Fairleigh Dickinson

Behold, a cautious Hot Take: I think "NIL" is basically dead

The latest "must have" in the arms race to grow college sports revenue? Real estate

Sure looks like most schools don't want the Big 12 Private Capital money

What the Duke/Amazon/ESPN/B1G story means, and doesn't mean

My big question about the Learfield/TPG sale

Here's who has announced college jersey patch deals...so far

Here's who spent the most and least on FY25 women's volleyball budgets

Here's what it costs to make a run in March Madness

Inside one plan to build the next great college sports revenue stream...in Twitch

Introducing NIL Agency Tycoon 95!

‘You're going to be a question on Jeopardy’: Looking back on Sarah Fuller’s NIL legacy

How will the college jersey patch sponsorship market work? I asked around.

What everybody needs to know about private equity and college sports, according to experts

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