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What the market is saying
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And what is NIL Go
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Here are a few things to know before you freak out, or go to the moon, over the next TV PR email blast.
Here's my potential concern ... especially for the University of Utah.
I understand that this probably LOOKS worse than it is ... but why do it at all? And at those prices?
Bigger isn't always better. But being big certainly can help.
UCM operates more like some D-I programs than the median D-II school — and it's trying to get in the patch game early.
It's not just about having a winning team. It's about data.
The PCSA is near death after another deadline failed. Why don't lawmakers simply vote what THEY think would be best, rather than waiting for the Power 2 to tell them?
What if somebody stole Wall Drug's marketing plan?
What those numbers mean and don't mean:
Did the Big 12 sell this patch too cheap? I don't think that's the right question to ask.
Behold! Something to read before your long weekend!
Plus: what sports beyond football and basketball sold tickets, where has ticket revenue jumped the most, and more:
Or: why I'm *still* pissed Brazil only tied Morocco
Plus: RED PANDA CONTRACT, Under Armour Woes, and More:
TO THE FOIAMOBILE
FDU's latest deal isn't with one of the Big Four in the US...and it breaks the mold in more ways than one.
Athletes will still sign marketing deals. But I suspect the market is shifting enough that the NIL Industrial Complex will need to evolve, contract, or something more drastic
Everybody wants to be the Atlanta Braves.
Plus: When schools need to cut spending...what gets cut first?
Is Amazon's three-game basketball package with Duke the start of a new trend? An exotic one-off? A proxy battle between broadcast giants? Something else?
No, this doesn't mean PRIVATE EQUITY IS COMING FOR COLLEGE FOOTBALL. It's already here. But what about the math?
Subtitle
What it takes to make the NCAA Tournament, whose budgets changed the most, and more:
We crunched the budget numbers for over 200 MBB programs. Here's what we learned:
The LinkU is launching a new program to help athletes, and schools, turbocharge their Twitch audiences
