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College Sports Business 101

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Sports Biz

Behold, a cautious Hot Take: I think "NIL" is basically dead

Behold, a cautious Hot Take: I think "NIL" is basically dead

Athletes will still sign marketing deals. But I suspect the market is shifting enough that the NIL Industrial Complex will need to evolve, contract, or something more drastic

Matt Brown
Matt Brown
The latest "must have" in the arms race to grow college sports revenue? Real estate

The latest "must have" in the arms race to grow college sports revenue? Real estate

Everybody wants to be the Atlanta Braves.

Matt Brown
Matt Brown
Sure looks like most schools don't want the Big 12 Private Capital money

Sure looks like most schools don't want the Big 12 Private Capital money

Plus: When schools need to cut spending...what gets cut first?

Matt Brown
Matt Brown
What the Duke/Amazon/ESPN/B1G story means, and doesn't mean

What the Duke/Amazon/ESPN/B1G story means, and doesn't mean

Is Amazon's three-game basketball package with Duke the start of a new trend? An exotic one-off? A proxy battle between broadcast giants? Something else?

Matt Brown
Matt Brown
My big question about the Learfield/TPG sale

My big question about the Learfield/TPG sale

No, this doesn't mean PRIVATE EQUITY IS COMING FOR COLLEGE FOOTBALL. It's already here. But what about the math?

Matt Brown
Matt Brown
Here's who has announced college jersey patch deals...so far

Here's who has announced college jersey patch deals...so far

Subtitle

Matt Brown
Matt Brown
Inside one plan to build the next great college sports revenue stream...in Twitch

Inside one plan to build the next great college sports revenue stream...in Twitch

The LinkU is launching a new program to help athletes, and schools, turbocharge their Twitch audiences

Matt Brown
Matt Brown
‘You're going to be a question on Jeopardy’: Looking back on Sarah Fuller’s NIL legacy

‘You're going to be a question on Jeopardy’: Looking back on Sarah Fuller’s NIL legacy

Five years after Fuller's historic kick at Vanderbilt, she sat down with Extra Points to reflect on that moment, the changes that have hit college sports since and her place in the NIL landscape.

Matt Brown
Matt Brown
How will the college jersey patch sponsorship market work? I asked around.

How will the college jersey patch sponsorship market work? I asked around.

How much will an FCS patch go for? What are the risks for brands and schools? Here's what I've learned so far.

Matt Brown
Matt Brown
What everybody needs to know about private equity and college sports, according to experts

What everybody needs to know about private equity and college sports, according to experts

I talked to some folks who are deep in the weeds to better understand the upside ... and the risks.

Matt Brown
Matt Brown
My 2026 college sports industry predictions

My 2026 college sports industry predictions

Sure, I'll make some educated guesses. Why not?

Matt Brown
Matt Brown
Behold! I have updated stadium alcohol sales data from October!

Behold! I have updated stadium alcohol sales data from October!

Is Nebraska still selling more booze than anybody else? What about Ole Miss? Or Oregon?

Matt Brown
Matt Brown
What the !@(&!#! is the Big Ten doing?

What the !@(&!#! is the Big Ten doing?

Even with putting the institutional investment plan on hold, the league and schools have big questions left to answer

Matt Brown
Matt Brown
Your 2025 Extra Points Bowl: Mount St. Joseph vs. Westminster

Your 2025 Extra Points Bowl: Mount St. Joseph vs. Westminster

Can the Titans defend their 2024 Extra Points Bowl title? LET'S FIND OUT.

Matt Brown
Matt Brown
My follow-up questions about beer data-palooza

My follow-up questions about beer data-palooza

The more I FOIA, the more questions I have!

Matt Brown
Matt Brown
From bourbon to lingerie: Inside the evolving landscape of licensing

From bourbon to lingerie: Inside the evolving landscape of licensing

What goes into the stuff you buy with college logos

Matt Brown
Matt Brown
Here's why JMU is making Marvel Superhero football helmets

Here's why JMU is making Marvel Superhero football helmets

The why, and how, behind a very unique promotion in college football

Matt Brown
Matt Brown
CORRECTION: Who is selling the most booze at football games this year? We FOIA'd to find out.

CORRECTION: Who is selling the most booze at football games this year? We FOIA'd to find out.

SURPRISE! It actually ISN'T Wisconsin

Matt Brown
Matt Brown
Coaching buyouts are more proof that money isn't real

Coaching buyouts are more proof that money isn't real

Coaching buyout numbers shouldn't be accelerating like this. But they are.

Matt Brown
Matt Brown
Here are some thoughts on the potential private equity investments in FCS football

Here are some thoughts on the potential private equity investments in FCS football

Could it work? Maybe! But it depends what the FCS leagues can actually *sell*

Matt Brown
Matt Brown
Are there investments that are still too toxic for college sports?

Are there investments that are still too toxic for college sports?

In a world where bowl games in Saudi Arabia are on the table ... is anything ACTUALLY off the table?

Matt Brown
Matt Brown
Are we SURE Big Ten Enterprises is going to be able to pay for all this?

Are we SURE Big Ten Enterprises is going to be able to pay for all this?

On Private Capital, $50+ buyouts, and where the banana stand money comes from

Matt Brown
Matt Brown
What EA going private may mean for you, the Extra Points Reader

What EA going private may mean for you, the Extra Points Reader

Breaking down the impact of a huge video game sale on colleges, consumers, and more

Matt Brown
Matt Brown
What is the point of the money, exactly?

What is the point of the money, exactly?

The richest conference in college sports is contemplating a move to make it even richer — at least in the short term. But why?

Matt Brown
Matt Brown
The Horizon League's secret weapon to sell more tournament tickets? MBA students

The Horizon League's secret weapon to sell more tournament tickets? MBA students

The Horizon League asked students at Indiana's business school for ideas. Here's what they got back:

Matt Brown
Matt Brown
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