TV Biz
For anything related to TV, Streaming, Media Rights, etc

How will the Big 12 market themselves next?
I asked an actual expert:
Matt Brown /
Here's what small college athletic department contracts look like
What do coaching contracts look like in D-II? D-III? What about shoe deals?
Matt Brown /
FOX wants to start a new tournament to compete with the NIT. I think that sucks.
This is about more than just the NIT.
Matt Brown /

Guest Post: How did Volleyball Day at Nebraska actually happen?
We went behind the scenes.
Matt Brown /

Here's why Conference USA signed a Grant of Rights agreement
If you're a CUSA fan, I recommend you back away from the ledge
Matt Brown /

So what happens next for Washington State and Oregon State?
And why there aren't as many options as you might think
Matt Brown /

Here's why the Summit League's new TV deal is so unique
Unlike most mid-majors, the Summit isn't partnering with ESPN. Here's why:
Matt Brown /

Fresno State is about to host the exclusively Spanish-language television broadcast. Here's why:
I caught up with the school to get more details.
Matt Brown /

When should small colleges paywall their broadcasts?
A few thoughts on making the money work with niche audiences
Matt Brown /

The Big 12 wants you to know that it still wants to expand. Probably.
Colorado? UConn? St Johns?!?
Matt Brown /

Here's why, and how, the Landmark Conference signed D-III's first big streaming deal
The D-III league is signing a five-year deal with FloSports:
Matt Brown /

Here's what direct foreign investment in college sports could actually look like:
No, not like the PGA/LIV situation. And probably not with NIL:
Matt Brown /

Behind the scenes of the biggest Women's College Basketball matchup for next season
Inside how the Ally TipOff, between Iowa and Virginia Tech, came together...and why:
Matt Brown /

What makes for a perfect bowl sponsor?
Why the Pop-Tart Bowl rules, and who else needs to sponsor one:
Matt Brown /

Wait, why don't Big Ten teams want to play at night in the cold?
And why is this suddenly a big problem?
Matt Brown /

Mailbag: What's next for mid-major realignment?
Plus, is it better to have pro sports in your college market? And how do reclassifications work?
Matt Brown /

The Big 12 playing games in Mexico is a good idea. And a bad idea.
It just depends on how you define success.
Matt Brown /

If the NCAA sells Women's Basketball independently...what happens to the other sports?
I asked a few commissioners
Matt Brown /

What will happen to Canada's NCAA football team?
A battle for the Canadian Court System
Matt Brown /

The Big 12's marketing strategy, explained:
I talked to their CMO about big goals, the league's story, and more:
Matt Brown /

I wrote the next two months of Pac-12 TV Deal Media Coverage
Well...ChatGPT helped. And Cookie Monster.
Matt Brown /

Who cares if the Men's Final Four gets bad ratings?
Are you counting on a CBS check or something?
Matt Brown /

How to read a college sports media rights rumor
Ask yourself...who benefits here, and why?
Matt Brown /

Seven Off-The-Court Thoughts on the NCAA Men's Basketball Tournament Bracket
Bookmark this before the Flutie Effect thinkpieces start
Matt Brown /

No, I don't think the ACC going to fall apart tomorrow
And the Big Ten isn't going to 18+ teams next week either.
Matt Brown /