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Inside one plan to build the next great college sports revenue stream...in Twitch

Mar 10, 2026

•

6 min read

Inside one plan to build the next great college sports revenue stream...in Twitch

The LinkU is launching a new program to help athletes, and schools, turbocharge their Twitch audiences

Matt Brown
Matt Brown
How college basketball schedules ACTUALLY get made:

How college basketball schedules ACTUALLY get made:

Matt Brown
Matt Brown
How St. Thomas has grown from D-III to the doorstep of the NCAA Men's Basketball Tournament

How St. Thomas has grown from D-III to the doorstep of the NCAA Men's Basketball Tournament

Matt Brown
Matt Brown
Here is a list of everybody Miami (OH) TRIED to schedule in men's basketball this season

Here is a list of everybody Miami (OH) TRIED to schedule in men's basketball this season

Matt Brown
Matt Brown

FEATURED

Boots on the ground for the first UTRGV football game ... ever

Boots on the ground for the first UTRGV football game ... ever

What I learned from a 66-0 beatdown was about more than just football

Matt Brown
Matt Brown
Introducing Extra Points Classroom

Introducing Extra Points Classroom

Here's the best way to bring Extra Points to your class

Matt Brown
Matt Brown
Four things we learned from sponsoring our first bowl game

Four things we learned from sponsoring our first bowl game

The 2024 Extra Points Bowl is in the books. Here are a few of my immediate takeaways

Matt Brown
Matt Brown

The College Sports Industry Data You Need!

Extra Points Library is a growing collection of 5,000 documents from over 200 college athletic departments, organized to save your time and money

Get Access Today
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REALIGNMENT

How St. Thomas has grown from D-III to the doorstep of the NCAA Men's Basketball Tournament

How St. Thomas has grown from D-III to the doorstep of the NCAA Men's Basketball Tournament

On what needed to be built, taught and grown before moving to the biggest of dances

Matt Brown
Matt Brown
So how does the math work behind this Sacramento State/MAC business?

So how does the math work behind this Sacramento State/MAC business?

This isn't like other conference realignment moves

Matt Brown
Matt Brown
North Dakota State is finally going FBS. So what's next?

North Dakota State is finally going FBS. So what's next?

Time to empty my notebook on the Bison, the Mountain West and the MAC.

Matt Brown
Matt Brown
What I am hearing about the lawsuit between UVU and the WAC

What I am hearing about the lawsuit between UVU and the WAC

This could be the most punitive punishment for leaving a league ... in modern history?

Matt Brown
Matt Brown
Should you care about a Big Ten/SEC TV ratings war?

Should you care about a Big Ten/SEC TV ratings war?

One conference is winning championships. The other is winning TV viewers. Does it matter? And for whom?

Matt Brown
Matt Brown
My 2026 college sports industry predictions

My 2026 college sports industry predictions

Sure, I'll make some educated guesses. Why not?

Matt Brown
Matt Brown

FOIA FUN

How college basketball schedules ACTUALLY get made:

How college basketball schedules ACTUALLY get made:

It isn't exactly like you think:

Matt Brown
Matt Brown
Here is a list of everybody Miami (OH) TRIED to schedule in men's basketball this season

Here is a list of everybody Miami (OH) TRIED to schedule in men's basketball this season

Don't blame the Redhawks for not having enough big names on their schedule. They tried to add plenty of them...and I've got the proof.

Matt Brown
Matt Brown
Oh hey lets look at some FY25 Big Ten athletic budget numbers

Oh hey lets look at some FY25 Big Ten athletic budget numbers

Who spent, and earned, the most? Let's check the spreadsheets.

Matt Brown
Matt Brown
Everybody should care about the death of the WaPo sports section

Everybody should care about the death of the WaPo sports section

It's a difficult landscape out there for sports media, and this week it got even worse. Plus: Updates on flag football and lots of links!

Matt Brown
Matt Brown
Wait, *why* is Rutgers so dang broke?

Wait, *why* is Rutgers so dang broke?

On what we can learn, and what we can't, from the school's financial disclosures.

Matt Brown
Matt Brown
UPDATES: Discount Library access, major games upgrades and more

UPDATES: Discount Library access, major games upgrades and more

Now: a pathway to more affordable access to Extra Points Library content

Matt Brown
Matt Brown

LATEST

Here's what it costs to compete for a national title in women's soccer

Here's what it costs to compete for a national title in women's soccer

Plus: How much does that spending matter? We did the math.

Matt Brown
Matt Brown
The B1G says combining media rights won't grow revenues. Are they right? Does it even matter?

The B1G says combining media rights won't grow revenues. Are they right? Does it even matter?

I can't believe they don't want to share their riches with the MAC and Sun Belt. Weird!!!

Matt Brown
Matt Brown
Here's what I've learned about college baseball programs and MLB The Show 26

Here's what I've learned about college baseball programs and MLB The Show 26

I caught up with the development team to learn why the game will have more college baseball than ever..and how:

Matt Brown
Matt Brown
The Hidden Pressure on College Sports’ Quietest Officials

The Hidden Pressure on College Sports’ Quietest Officials

In a world where stats are more important than ever...who is ACTUALLY logging those stats?

Matt Brown
Matt Brown
Mailbag! Future video game projects, DIII NIL rules, and more:

Mailbag! Future video game projects, DIII NIL rules, and more:

It's time to answer some of your questions

Matt Brown
Matt Brown
Lets talk about those F*** The Mormons chants

Lets talk about those F*** The Mormons chants

Oklahoma State is the latest campus to get punished for students chanting anti-LDS remarks. Why does this keep happening?

Matt Brown
Matt Brown
Oh hey lets look at some FY25 Big Ten athletic budget numbers

Oh hey lets look at some FY25 Big Ten athletic budget numbers

Who spent, and earned, the most? Let's check the spreadsheets.

Matt Brown
Matt Brown
College basketball players are coming to NBA2K THIS WEEK. Here's what I know:

College basketball players are coming to NBA2K THIS WEEK. Here's what I know:

On the future of licensed college basketball titles, why 2K is chosing this particular strategy, and more:

Matt Brown
Matt Brown
So how does the math work behind this Sacramento State/MAC business?

So how does the math work behind this Sacramento State/MAC business?

This isn't like other conference realignment moves

Matt Brown
Matt Brown
The Ski Jump Penis Cheating Scandal and what it could mean for college sports

The Ski Jump Penis Cheating Scandal and what it could mean for college sports

Can other athletes earn an athletic benefit from temporarily enlarging their male genitals? I asked around.

Matt Brown
Matt Brown
What happens to college sports travel when the FAA shuts down your airport for a few hours?

What happens to college sports travel when the FAA shuts down your airport for a few hours?

If you thought you had a rough morning, say a prayer for the poor operations staffers at UTEP.

Matt Brown
Matt Brown
Former AD: Maybe it's time to split up D-I athletics

Former AD: Maybe it's time to split up D-I athletics

Drawing on his experience as an athletic director at two America East Schools, Brian Barrio pitches a vision for a very different NCAA.

Matt Brown
Matt Brown
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